Social Networking & Small Business

A rockin’ website is always  important, but promoting your business on social networking sites such as facebook and twitter is one of the best ways to keep your name in front of potential customers.

Social Networking sites are an effective marketing tool for small businesses

from Mashable.com
One of the biggest misconceptions with online marketing is that social media is only for large brands. Truthfully, a small business that invests its time wisely can improve customer (or client) loyalty and traditional word of mouth marketing efforts.

Social media is useful for almost every type of business. Cafes, retail stores, and even professional services can build their online reputation and increase trust. By taking advantage of social media, businesses can make themselves more accessible, more personable, and maintain long term connections. For a small business looking to increase referrals, social media can be a powerful tool.

Here are five ways small businesses can capitalize on this new form of marketing.
continue reading on Mashable.com